Events are often the way I come to visit regions. Beautiful builds that are easy to navigate capture my imagination. Interaction with interesting and friendly people combined with recurring events, bring me back and encourage me to look around. So here's an idea which invites and indeed requires the participation of many, most of whom would simply attend and be friendly.
Through the Chancellor's office, we produce one 1-2 hr program each week. Saturdays or Sundays at 11a or noon SLT work well for many time zones.
1st S - Machinima screening (minimal expense if any)
2nd S - Live music - musician/s fee/s
3rd S - Multimedia theatrical event - fee
4th S - Still photography or sculpture exhibit with discussion with artist. Minimal expense if any. (Tray would be an outstanding interviewer of still photography artists. Calli might be, too. Hell, they could interview each other with a slide show sampling of works from the two of them. Perhaps Kali.)
5th S - Live music - musician/s fee/s
I'm interested to read what you all think.