I have explaned several times my vision of economic activity in SL. SL has not a classical economy, but a long tail economy. In a long tail economy, a large number of unique items are sold, each in relatively small quantities. This is the way Amazon works. In a classical economy, the best sellers have the biggest part of the market. In the long tail economy, best sellers still exists, but their part of the market is smaller. In one word, SL economy has room for niche business. In SL, there are some big malls and big retailers, but the rest of the offer is disseminated through a huge number of small shops. To attract their clients, these shops must fill some conditions:
- niche offer. The products must correspond to a special target, like people who like japanese style ceramic of the 16th century or french empire style dresses.
- as we cannot expect that people visit every sim in order to find what they want, commercants have to work with meta-datas. They have to fill carefully the description of their plots in "About name..." and give the right words that potentially interested people will use to find them. This is absolutely not easy to do.
Knowing that, it is not surprising to see that SL commerce has evolved as RL commerce, going to the Internet. More and more people shop in Xstreet SL (now a LL company) or Onrez. Some look the website and shop in-world. Some shop online. It is also possible to sell stuffs without having a shop online. This should make us think about the ways we can encourage the economical activities in CDS.
The RA was wise enough to enlarge the concept of economic activities. In the amended Commercial Development Bill, commercial activity is meant as "the sale or offering to the public of virtual goods, services, consulting, games or performances". This is the list of what we have to encourage. What can we do is to:
- develop the average skill of our citizen (Metanomics is a great opportunity to learn)
- give good conditions for working (commercial plots, sandboxes, ....)
- authorize renting of commercial places (prepare a draft bill in order to...)
- create a network between people involved in economical activities
- ...
I think that a Chamber of Commerce can do this job. In the Bill that the current RA has amended at the begining of the term, the charter of the Chamber of Commerce must be approved by the RA. Until now, if I am well informed, no meeting was organized and no charter was proposed to the RA. Any group of citizen can organize this meeting and work on a draft of charter to submit it to the RA.